Nathan Alan Jewelers

It has always been a dream on my checklist for Paper Ave to create blooms for a window display.  I find that there is something so mesmerizing in walking by a window and seeing all the intricate details that a designer and team members put together to draw you towards their store (Anthropologie, anyone?).

This summer, I am ever-so-grateful that LaVonne from Adorations Botanical Artistry reached out to me for a collaboration for a window display at Nathan Alan Jewelers located inside of South Coast Plaza.  After meeting up and exchanging our ideas, it was decided to do a series of hoops that are taped and hand-tied together, followed by applying the paper flowers.  The ingredients for these blooms included various peonies, anemones, dahlias and roses.  The beautiful color palette was put together by LaVonne who used a previous wedding project with the Alan family as the main source of inspiration.  The total number of blooms for this project?  About a little over 100.  Each individually handcrafted and hand-sculpted.

Words can't describe how it felt when the display all finally went up.  When my husband and I went back to visit the store about another week or so after the display was finished, we sat outside and spent a good amount of time soaking it all in.  

My sincerest of thank you's to Lavonne and Alan for allowing me this opportunity for such a fun project.  Thank you to John Cameron for all the beautiful photography!

The display is currently still there, so please be sure to stop by if you're ever in the area!

Lavonne-8.jpg
Lavonne-4.jpg

Paper Ave Launches!

Welcome to the official launch of Paper Ave, a place where we are passionate about the art of gift wrapping and paper flowers for occasions of all sorts!  It has been such a wonderful experience having Paper Ave branded and developing it into a business.  I've enjoyed every step from the branding and website design by Blush Creative Studio, creating the product line, photographing and naming the products to learning the behind-the-scenes of starting up a business.  Thank you for all the continuous support and I look forward to providing you my paper products!  Perfect for every occasion imaginable, easy to maintain and always a great gift for the not-so-green thumb friends, family and loved ones!  

Be sure to check out my blog for the latest news and feel free to let me know if there is anything I can help you with!