Happy 2nd Birthday Paper Ave

On October 28th, Paper Ave got to celebrate its 2nd birthday at Smoke & Brine Co. Warehouse for a fun workshop called "The Art of Colorful Blooms" and what fun it was! 

Through these workshops, I've had the pleasure of meeting 3 wonderful gals, Olga, Mariana and L.A. who have been so supportive of my business. I was so excited to see that they were attending as they bring about such a wonderful level of energy to everyone around us.  Thank you, my friends, for all your support AND for coming in a custom "massage the petal" t-shirt!!  And that's only the start of it!

Deanna from Smoke & Brine Co. provided the most beautiful and colorful platter filled with various cheeses, fruits and nuts and it was seriously THE perfect match with our fresh fruit mimosas.  Loren from Four Things Paper created gorgeous name cards for us all and I couldn't be more grateful for her help during the setup process as well (I've learned that a little bit of eucalyptus goes a long way!).  We each got to make a bundle of flowers (peony, inverted rose and poppy) out of crepe paper and arranged them in a cute little vase that have been a long time favorite in my collection.  As a keepsake, each attendee was also gifted a custom-made cookie by Jennifer Tee that were inspired by the workshop and were way too pretty to eat!  A very special thank you to Rachael Smith Photography for all the beautiful photos.  It is something that I will always look back on and treasure!  

Thank you to every vendor and friends, for wishing Paper Ave a happy birthday and for my long-time friend Christine who attended my workshop and celebrated with me afterwards as well.  My heart is so full and continues to be so because of you all.  I look forward to seeing what this upcoming year has to bring and to continue growing Paper Ave and chasing after these girl boss dream of mines!

Please enjoy a few of the many highlights of the event!

Paper Ave makes it into Locale Magazine!

Earlier this summer as I parked my car and was heading into a meeting in San Diego, I received an email from Locale Magazine and could not believe my eyes!  Flash forward 3 months later and I am SO excited to let the secret out and share that my paper succulents and florals are featured in the October issue of Locale (Orange County)!!  

My husband and I decided to head over to Pacific City this week and to see the photos, the editorial and magazine in my hands is such an surreal and indescribable feeling for me.  I felt myself overcome with emotions and just started tearing up.  Deciding to become an entrepreneur and pursue this paper flower business full-time has been one of the hardest and equally rewarding adventures of my life so far.  My heart is literally filled with so much gratitude, happiness and warmth to see my art and business be recognized.  Not only that, but it is truly such an honor to be listed on the same page with a number of other awesome florists whom I admire dearly including Native Poppy and Petals & Pop.

Thank you to each and every one of you for always believing in me. I am truly where I am because of all the ongoing support.  Thank you to Kalynn Nguyen for reaching out to me and organizing and coordinating, to Kelli for the write-up, to Eric Chan for the photography and my friend Jenny Kuhnah for offering her beautiful studio, Happily Ever Etched as a place to photograph everything.

Below is the cover and the pages with regards to Paper Ave, and you can see the full digital copy here: https://issuu.com/localemagazine/docs/ococt17

Orange County distribution spots can be found here: http://localemagazine.com/find-us-orange-county/

Nathan Alan Jewelers

It has always been a dream on my checklist for Paper Ave to create blooms for a window display.  I find that there is something so mesmerizing in walking by a window and seeing all the intricate details that a designer and team members put together to draw you towards their store (Anthropologie, anyone?).

This summer, I am ever-so-grateful that LaVonne from Adorations Botanical Artistry reached out to me for a collaboration for a window display at Nathan Alan Jewelers located inside of South Coast Plaza.  After meeting up and exchanging our ideas, it was decided to do a series of hoops that are taped and hand-tied together, followed by applying the paper flowers.  The ingredients for these blooms included various peonies, anemones, dahlias and roses.  The beautiful color palette was put together by LaVonne who used a previous wedding project with the Alan family as the main source of inspiration.  The total number of blooms for this project?  About a little over 100.  Each individually handcrafted and hand-sculpted.

Words can't describe how it felt when the display all finally went up.  When my husband and I went back to visit the store about another week or so after the display was finished, we sat outside and spent a good amount of time soaking it all in.  

My sincerest of thank you's to Lavonne and Alan for allowing me this opportunity for such a fun project.  Thank you to John Cameron for all the beautiful photography!

The display is currently still there, so please be sure to stop by if you're ever in the area!

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Paper Ave Launches!

Welcome to the official launch of Paper Ave, a place where we are passionate about the art of gift wrapping and paper flowers for occasions of all sorts!  It has been such a wonderful experience having Paper Ave branded and developing it into a business.  I've enjoyed every step from the branding and website design by Blush Creative Studio, creating the product line, photographing and naming the products to learning the behind-the-scenes of starting up a business.  Thank you for all the continuous support and I look forward to providing you my paper products!  Perfect for every occasion imaginable, easy to maintain and always a great gift for the not-so-green thumb friends, family and loved ones!  

Be sure to check out my blog for the latest news and feel free to let me know if there is anything I can help you with!